Google lets developers sell in-app purchases through Assistant


Your device will need to remember that activity, so Google is also introducing Google Sign-In for the Assistant. In the past, users would have to manually type a username or password when prompted, breaking the natural conversational flow. Now they can use a single tap, or voice confirmation, to link their account, or even create a new one — and it’ll even work via a smart speaker. This is obviously good news for users, because everything is more fluid, but it also stands to benefit developers — Google says that Sign-In for Assistant significantly reduces drop off for login. Starbucks added it to their rewards feature, for example, and saw login conversion nearly double.

, 2018-10-03 17:00:00

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